MTV Popland!
Integrated Campaign
Awards: Gold / Outdoor / PromaxBDA
Gold / Telenovela Promo / PromaxBDA
Silver / Special Campaign Event / PromaxBDA
Discover the whole truth about all the lies
Popland! was the new MTV show about a young paparazzi starting out in show business.
We created an integrated campaign based on the profession of Carla, the star of the telenovela, and we developed different ads and commercials to show the hidden secrets of celebrities, besides those hidden by the characters of the show.
We created TV commercials, print and outdoor ads that revealed, in some cases through a QR code, the past that the characters of the telenovela hid.