MTV Popland! EN

MTV Popland!
Integrated Campaign
Awards: Gold / Outdoor / PromaxBDA
Gold / Telenovela Promo / PromaxBDA
Silver / Special Campaign Event / PromaxBDA

Discover the whole truth about all the lies

Popland! was the new MTV show about a young paparazzi starting out in show business.

We created an integrated campaign based on the profession of Carla, the star of the telenovela, and we developed different ads and commercials to show the hidden secrets of celebrities, besides those hidden by the characters of the show.

We created TV commercials, print and outdoor ads that revealed, in some cases through a QR code, the past that the characters of the telenovela hid.

Teaser –  TV Commercial

Teaser –  Print and Outdoor

Text: – It isn’t his real hair.
– She isn’t his wife.
– He isn’t just his bodyguard.
Discover the whole truth about all the lies.
Popland! Coming soon.

Text: – She didn’t fell.
– This isn’t makeup.
Discover the whole truth about all the lies.
Popland! Coming soon.

Text: – Props
– Fake
– Makeup
Discover the whole truth about all the lies.
Popland! Coming soon.

Tune in –  TV Commercials

Tune in –  Print and Outdoor (before and after)

Text: Discover the whole truth
Popland! Premieres September 5th

Text: About all the lies
Popland! Premieres September 5th

Text: Discover the whole truth
Popland! Premieres September 5th

Text: About all the lies
Popland! Premieres September 5th

Text: Discover the whole truth / Popland! Premieres September 5th

Text: About all the lies
Popland! Premieres September 5th