Missing Children – Lost Child’s Day
Digital Campaign
Awards: Gold / FICE
Gold / Ongs / Obrar Awards
Gold / Digital & Interactive / FEPI: International Festival of Independent Advertising 
Silver / Good Causes / Effie
Bronze / Wave Festival
Bronze / Digital Campaigns / Clarín Awards to the Creativity

On “Children’s Day” we developed an activation on social media to help visualize all the children who were lost from their homes.

On this day, in Argentina, adults usually change their profile picture to one from when they were children. So, we invited them to change their photo, for one of a lost child. This way, all their contacts would see his face and help with the search so that these children could return to their homes and celebrate “Children’s Day” again with their parents.