Quilmes Sleek Can
Digital Campaign
Quilmes was about to launch the new Sleek can, which keeps the beer cold for longer.
We decided to do a 100% digital launch of this new product. So, we set up a website and put the Quilmes can inside a large ice cube. To discover the new product, people had to work together to chop the ice cube by clicking the mouse.
To make it “social media friendly”, we gave them the ability to set up teams with their Facebook contacts.
The teams that worked really hard to break the entire block of ice, would win 1 year’s worth of free Quilmes.