VH1 Sex Rehab
Integrated Campaign
Awards: Bronze / Reality Promotion / PromaxBDA
A show about celebrities who only think about one thing
VH1 Sex Rehab is a reality show that exposes the rehabilitation process of different celebrities (athletes, musicians, actors, etc.) with sex addiction problems.
To advertise the show, we decided to make TV commercials that would bring to reality the thoughts that these celebrities constantly have in their heads.
TV Commercials
Print and Outdoor
Text: If you don’t see a salt shaker, you should see this show.
Sex Rehab with Dr. Drew.
Sundays 10.30 PM
Text: If you don’t see sunglasses, you should see this show.
Sex Rehab with Dr. Drew.
Sundays 10.30 PM
Text: If you don’t see a microphone, you should see this show.
Sex Rehab with Dr. Drew.
Sundays 10.30 PM