Holocaust Museum
Print and Outdoor Campaign
Awards: Gold / Outdoor / FEPI: International Festival of Independent Advertising
Enter without knowing how to say it, exit without being able to pronounce it
The Holocaust was one of the most horrendous crimes in the history of humanity, but many people don’t know very well what happened or do not give importance to it, because they feel it is alien to their country or religion.
So, we wanted to get the attention of some Argentines with words unknown or foreign to their language, so that they visit the Holocaust Museum and understand the meaning of these words and everything that is behind it.