Movistar: Friend’s Day
Integrated Campaign

A contact is not a friend

A virtual friend is not real and that is what we wanted to show.

We created a series of videos that showed the virtual relationships that people have on the most popular social networks, but we brought them to the real world, showing what would happen if we lived our lives with the same attitudes that we have in the virtual world.

As an end to the campaign, we sent an invitation to an “analog” party for all the people that collaborated with the cause, giving their opinions about why a contact is not a real friend. At this party, social media users could come with their contacts from Facebook, Twitter, and any other social network and have fun with them in person, turning them into real friends.