Johnson’s baby – Antibacterial Soup
Print and Outdoor Campaign
Awards: Silver / Print Campaign / Jade Awards
Silver / Print “New York” / Jade Awards
Silver / Print technique “New York” / Jade Awards
Bronze / Print “China” / Jade Awards

The human body can be inhabited by billions of bacteria, and this can cause different diseases and infections and, in children, this can lead to more serious complications. Many parents do not know this information or think it is unimportant.

So, to raise awareness, we show them how many bacteria may be on their children’s hands, comparing them with the dimensions of real cities.