Tiempo Newspaper – Breast Cancer Awareness Month
Postcards
Awards: Bronze / Postcards / Ojo de Iberoamérica

In the month of the fight against breast cancer, Tiempo newspaper wanted to raise awareness among its readers, so they would consider having a mammogram, the most accurate study to rule out or detect this disease.

Lots of women do not undergo this study because of their fear of discovering that they might have this disease and, in general, advertisements always talk about having tests to “detect cancer”.

So we wanted to put a more positive spin on the message and make women and men realize that the study also helps them know that they DON’T have cancer. For this reason, throughout the month of October, we delivered a postcard along with the newspaper that encouraged people to search for cancer among many breasts. On the reverse, we would reveal the result.