Argentinian Advertising Council – World Alzheimer’s Day
Digital Campaign
Awards: Gold / Banners / Clarín Awards to the Creativity
Silver / Digital and Interactive / FEPI: International Festival of Independent Advertising

Alzheimer attacks the most valuable thing that you have, your memories

We generated a series of banners, posts, and digital ads to spread information about this disease that affects many people. As it was an entirely digital campaign, we use a typical resource of this media: the classical error message that appears when trying to load an image or archive.

It is an element that frustrates us and sometimes saddens us because it means that perhaps we may have lost an important image for us. A small parallel to put ourselves in the shoes of people with Alzheimer’s.