Comedy Central – ComedyCentral.la
Integrated campaign

The first web with side effects

Comedy Central is a TV channel with shows 100% focused on comedy. That is why its website could not be less.

For the launch of the new website in Latin America, we generated TV commercials and digital ads in which different characters entered comedycentral.la and, once they saw the content of the website, their lives were no longer the same.

We produced the commercials with different graphic styles, to point out how comedy cuts across different types of people, regardless of their social class or gender.